Narrative by Numbers

Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data by Sam Knowles was published in 2018 by Routledge. It was shortlisted for the Business Book of the Year Award in January 2019.

Shop: Buy the book

As jobs in the knowledge economy become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. There’s a new equation in business:

Analytics + storytelling = influence.

There are some simple and effective rules of data-driven storytelling that help everyone to tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers by Sam Knowles shows you how.

Routledge published Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data in April 2018. To buy the book, click on either button below to visit Amazon or Routledge. And if you want a code for a 20% discount with Routledge, please send us an email.

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Training: Learn How

Narrative by Numbers’ author Sam Knowles runs bespoke training on how to tell powerful and purposeful stories with data. He runs short taster sessions, half-day masterclasses, and full-day immersive training sessions. Sam runs training for groups of six in a boardroom to more than 200 in a lecture theatre. For the public, private, and third sectors. From marketing to finance, pharma to consultancy.

Whatever your needs and interests, please complete this form to find out more.

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Principles: Know the rules

There are six, core principles to using data and statistics to tell more powerful and purposeful stories.

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1. Keep it simple

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2. Find and use relevant data

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3. Avoid false positives

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4. Beware the Curse of Knowledge

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5. Know your audience

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6. Talk human

Speaking: Have Sam talk to your organisation

Narrative by Numbers’ author, Sam Knowles, is an accomplished and sought-after speaker. At conferences on communication, marketing, and data analytics. To inspire teams to do more with their data and move others to action. And to change how organisations cope with and make sense of the information that threatens to overwhelm them.

To enquire about booking Sam to talk to your team, please complete this short form.

Enquiry

Advice: Get Sam in

For almost 30 years, Sam Knowles has worked with national and global businesses, governments, and third-sector organisations to tell better stories with data. He’s not afraid to get his hands dirty with data. But he also knows how to spot the forest from the trees and use data as the foundation stones of powerful, purposeful, and persuasive storytelling.

To find out more about how Sam could work with your organisation, complete this and submit this form.

Enquiry

Author: Meet Sam Knowles

Sam Knowles – Author of Narrative by Numbers

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Sam Knowles is a corporate and brand storyteller with 30 years’ experience helping organisations communicate better. He has advised some of the biggest national and global organisations in the English-speaking world. Businesses. Governments. And third-sector organisations.

Originally a classicist, Sam holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories. By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

A sought-after speaker, trainer, and podcaster, Sam is a regular contributor to the Small Data Forum.

Narrative by Numbers, Sam’s first book with Routledge, is published in April 2018. It will be followed by How To Be Insightful in late 2019, also from Routledge.